The Trapped Librarian

Make your library the center of your school

  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • Home
  • Blog
  • Topics
    • Book Love
    • Bulletin Boards and Displays
    • FUN!
    • Helpful Hints
    • Library Advocacy
    • Life
    • Organize It!
    • School Library
    • Technology
    • TPT
  • Shop
  • ABOUT
  • CONTACT
You are here: Home / School Library / Why You Should Teach About Advertising Techniques

January 16, 2021 by: Laura

Why You Should Teach About Advertising Techniques

Last Updated on January 21, 2021 by Laura

Advertising Techniques Trapped Librarian

My son begged me to buy an Oreck XL vacuum when he was in first grade. Let me stop you before you assume that Nick was one of those kids who loved to clean. Nope. He was the kid who would drag his feet on chore day, complaining that it took soooooo long. So he was NOT dying to push a new vacuum around the house, that’s for sure. It was clear that I needed to teach my seven year old about advertising techniques.

Influencing Children

Television Apps
Photo by Nicolas J Leclercq on Unsplash

You see, Nick had seen a commercial on television about the Oreck XL. And it could lift a 9 pound bowling ball. He was amazed, astonished – he couldn’t believe it! Therefore, he wanted to try the experiment himself. Surely I would buy a new vacuum so he could put it to the test!

Of course I didn’t buy the vacuum. But you better believe I paid attention to that commercial. What was it that would send a seven-year-old sports-loving kid on a quest to get his mom to buy a household appliance meant for cleaning? Their advertising techniques were certainly working, even if Nick wasn’t in their target demographic. Or was he?

Children are Vulnerable to Advertising

When children watch T.V. and see commercials, they pester their parents into buying the product.

Jennifer Walker

In her article for the Vandergrift Voice, Jennifer Walker says, “When children watch T.V. and see commercials, they pester their parents into buying the product.” She believes this can influence how their parents spend their money. Retail companies believe this too (yes, apparently even vacuum companies!) and target some of their advertising to children.

It was bad enough when children were only exposed to advertising on television, or in print publications or billboards, but what about now? Businesses use targeted advertising regularly and with good results in our online world. And even though laws have been enacted to protect children from targeted online advertising (remember YouTube’s new policy last year?), kids can still be vulnerable to the effects of advertising.

What Can We Do?

To limit the effects of advertising on school-age children, the most important thing you can do is talk about advertisements and encourage children to think about what they’re trying to do.

raisingchildren.net

According to the Australian parenting website raisingchildren.net, elementary school children can understand that ads are trying to sell them something. And while they can remember the messages, they often aren’t willing to question what is going on. They can understand some advertising techniques, but don’t always realize that ads can be misleading. This is why lessons that include discussions that analyze and teach about advertising techniques are important for students at this age.

Teach About Advertising Techniques

The lessons I use to teach about advertising techniques revolve around the following questions:

  • Who made the ad?
  • What message are they communicating?
  • What do they want me to do?
  • How are they trying to convince me?

I like to show some commercials that I think the kids will connect to and help them identify the following advertising techniques:

  • Involvement
  • Humor
  • Association
  • Brand Recognition
  • Emotion

Media Literacy: Advertising Techniques

Media Literacy Advertising Techniques

If you want a fun, no-prep lesson to help you teach about advertising techniques with your upper elementary students, I can help! This resource includes:

  • Slide presentation defining 5 advertising techniques with links to video examples
  • Student activity pages for school and an “At Home Challenge”
  • Link to a website with 8 videos to analyze for advertising techniques
  • Additional page of links to 8 videos from 2019
  • Teacher preparation tips, lesson plans, and extension ideas
  • PowerPoint file of digital student pages to upload to your online classroom

This is a fun unit to use around Super Bowl time because of the hype around the commercials (and the game, of course!). But, it’s a great unit to use anytime. Click here to take a look at the preview.

Be the light!

School Librarian Professional Development Just for YOU!
Why Your Students Need Library Catalog Practice
  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Past Posts

Categories

Find it Fast

Book Love Bulletin Boards and Displays Classroom Management Collaboration Distance Learning Freebies FUN! Helpful Hints Inspiration Library Advocacy Library Events Life Organize It! Professional Development Remote Learning Research School Library Seasonal Technology Tech Tips Test Prep TPT Uncategorized

TPT Shop

Facebook

Pinterest

Instagram

thetrappedlibrarian

📚 Elementary School Librarian
🌟 NBCT 2011
👩🏻‍🏫 Teacher Author
Blog: trappedlibrarian.org

Laura Trapp
Did you know that when you purchase a resource on Did you know that when you purchase a resource on TPT, you have access to all future updates of the product at no additional cost? ⁣
⁣
😃 Want to know how to check if a product has been updated? ⁣
⁣
✅ Sign in to TpT and go to your Purchases.⁣
✅ Find the product you’re wondering about.⁣
✅ Check the dates at the bottom of the listing. ⁣
✅ One tells when you last downloaded it and the other tells when it was last updated.⁣
✅ To get the latest update, click the DOWNLOAD button! ⁣
⁣
Did you already know this??? 👍🏼 👎🏼⁣
⁣
#tpt #teacherspayteachers #schoollibrarian #schoollibrary #thetrappedlibrarian #elementarylibrary #elementarylibrarian
⭐ If you own my popular Chapter Book Series List ⭐ If you own my popular Chapter Book Series Lists resource, head back to TpT to download this newest update. ⁣
⁣
✅ And thanks to so many of you for the suggestions of new series to add to make this valuable resource even better! ⁣
⁣
⭐ New in this version is a list of all the new and updated series to help you quickly figure out which pages to print. ⁣
⁣
➡ Get there fast at the Smart.Bio link @thetrappedlibrarian⁣
⁣
#elementarylibrary #elementarylibrarian #schoollibrary #schoollibrarian #librarymediaspecialist #thetrappedlibrarian #teacherlibrarian #elementarylibraryfun #elementarylibrarianlife #tpt #teacherspayteachers
⭐⭐⭐⭐⭐ Yasmin the Scientist by Saadia Far ⭐⭐⭐⭐⭐ Yasmin the Scientist by Saadia Faruqi, illustrated by Hatem Aly, published by Picture Window Books, 2021 ⁣
⁣
🌋  Another fun Yasmin adventure!  This time she’s getting ready for the Science Fair.  Her baba (father) wants to help her make a volcano, like he did at her age.  Yasmin, being very independent, wants to do it on her own.  She tries multiple times, but she’s never happy with the result (or the mess!). An accidental discovery leads her to a fun science experiment for the Science Fair. ⁣
⁣
✅  Students will relate to the science fair project (and possibly to getting too much help from a family member!). ⁣
✅  Yasmin models perseverance and creative thinking as well as self confidence. ⁣
✅  Great questions for thinking/discussing and a fun recipe are part of the extensive back matter. ⁣
✅  As in all Yasmin books, Pakistan information and an Urdu glossary are included. ⁣
⁣
⭐  Although I’m not sure if it’s really an easy reader or early chapter book, as I’ve said before, Yasmin is a series you want to include in your elementary library collection! ⁣
⁣
➡  Head to the link in the Smart.Bio @thetrappedlibrarian for more short reviews of early chapter books.⁣
⁣
#booksforkids #kidlit #cybils #earlychapterbooks #elementarylibrary #schoollibrary
☀ HAPPY SUMMER! ☀⁣ ⁣ ☀ It’s the first ☀ HAPPY SUMMER! ☀⁣
⁣
☀ It’s the first official day of summer!⁣
⁣
Time for an Emoji Poll…⁣
⁣
Using only emojis, describe your plans for the summer!⁣
⁣
Mine: 🏞 🚣‍♀️ 🎣 🚶‍♀️ 🏃‍♀️😎 📖⁣
⁣
Can’t wait to see what you’ve got planned! 😎⁣
⁣
#teachersonsummerbreak #librariansofinstagram #schoollibrarian #thetrappedlibrarian
⭐ RESOURCE UPDATE! This Book Series List Bundle ⭐ RESOURCE UPDATE!  This Book Series List Bundle just keeps getting better!  It was recently updated with 37 new series and 8 series updates. 

✅ If you own this bundle, you can download this update at no additional charge.  The first page of the “READ FIRST” file contains a list of the new and updated series to make printing easier for you. 

📚 If you don’t already have this helpful library resource, head to the link in my Smart.Bio @thetrappedlibrarian and see why it’s used in over 1,200 libraries and classrooms!

#kidsbooks #elementarylibrary #elementarylibrarian #schoollibrary #schoollibrarian #librarymediaspecialist #thetrappedlibrarian #teacherlibrarian #elementarylibraryfun #elementarylibrarianlife
⭐ I might be late to the party with this one, bu ⭐ I might be late to the party with this one, but I loved Giver of Stars! ⁣
⁣
📚 Have you read it?  I’m curious how it compares to The Book Woman of Troublesome Creek. ⁣
⁣
📚 What are you reading right now? ⁣
⁣
#summerreading #schoollibrarian #librariansofinstagram
⛰ In the summer, I live steps from one of Montan ⛰ In the summer, I live steps from one of Montana’s best fly-fishing rivers. ⁣
⁣
🐟 So, some people assume that I must catch lots of fish. ⁣
⁣
Let’s just say I’m working on it!  But so far this year, I’ve got nothing to brag about… ⁣
⁣
🐟 For now, here's a photo of the tiny fish I caught in front of my dad’s house last season!⁣
⁣
#teachersonsummerbreak #schoollibrarian ⁣#thetrappedlibrarian #librariansofinstagram #montanamoment #montanateacher
📌 Whenever I’m trying to learn something new, 📌 Whenever I’m trying to learn something new, I have to remind myself that mistakes are part of the process… ⁣
⁣
📌 There are a couple of things I’m trying to learn or get better at right now, and the biggest challenge for me is STICKING WITH IT, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 when I make mistakes… ⁣
⁣
📌 What’s your mindset when it comes to mistakes?  Are you as graceful with yourself as you are with your students? ⁣
⁣
📌 This is definitely an area where I need to grow and change my mindset! ⁣
⁣
(Grab this and 5 other 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗤𝘂𝗼𝘁𝗲𝘀 for your library or classroom in the freebie in my Smart.Bio @thetrappedlibrarian )⁣
⁣
#teachersonsummerbreak #schoollibrarian ⁣
#schoollibrary #thetrappedlibrarian #teacherlibrarian #librariansofinstagram
💙 My sweet friend Julie @thatlibrarygirl has to 💙 My sweet friend Julie @thatlibrarygirl has tons of fantastic book talks over on her account - head over there for some great ideas for your elementary library!⁣
⁣
💚 Sydney & Taylor Explore the Whole Wide World is one of my favorites, too.  It even won the Cybils Award in the Early Chapter Book category!⁣
⁣
#elementarylibrarians #teacherlibrarian #librarymediaspecialist #schoollibrarian #schoollibrary #tpt #elementarylibrary
Load More... Follow on Instagram
  • ABOUT
  • CONTACT
  • Disclosure

© 2022 // Design by Laugh Eat Learn // Theme by Pretty Darn Cute Design